Our media plan is designed to drive awareness for the extraordinary properties our network represents. We have access to premier print advertisement publications and placements throughout the Pacific Northwest.

Our in-house design team offers a diverse range of property ad design formats from premium custom ads envisioned uniquely for a property to cost-effective cooperative ads leveraging our local Realogics Sotheby's International Realty platform. A broad range of local media includes LUXE Magazine, Alaska Airlines Magazine, Luxury Homes Magazine, the Puget Sound Business Journal, Sea Magazine, Art & Home, and our own custom Collection Magazine.


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PUGET SOUND BUSINESS JOURNAL

Home of the Day is a unique opportunity to showcase your client’s property each month to over 340,000 affluent home buyers with a net worth over $2.4 million in the Seattle market. Live on site 24 hours a day/7 days a week for 30 days.

RESIDE

Access to many of the world’s wealthiest clientele is available through the pages of RESIDE magazine, the exclusive publication of the Sotheby’s International Realty network. Recently awarded the coveted Hermes Platinum Award, which recognizes outstanding design and editorial creative excellence, RESIDE includes The Gallery, a property section designed to showcase our network’s homes to an audience of over 100,000 wealthy and accomplished readers. RESIDE is also distributed with the Sotheby’s at Auction magazine granting exclusive reach to the clandestine Sotheby’s Auction House client base.

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LUXE MAGAZINE

Luxe Interiors + Design Magazine™ is the uncompromised source for those with a passion for creating beautiful surroundings and living well. It is the influential go-to guide that leads readers to discover and acquire local and national resources for design, decorating, architecture and renovation. Average age of Luxe readers is 53 years of age with an average household income of over $125,000. 99% of Luxe readers have a household net worth of $2 million or greater. Luxe has 450,000 total national distributions with 400,000 guaranteed audited circulations.


SOCIAL MEDIA

Reaching more than 1 million people a year, Realogics Sotheby’s International Realty has developed the region’s most dynamic social network through media partnership, a distribution of top-producing brokers and by creating provocative content. Our ability to create and deploy social media campaigns with targeted hashtags connects us to a broad audience across a variety of relevant platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+ and WeChat, among others.


SEA MAGAZINE

Sea Magazine has been around for over 106 years and has been the number one marine publication serving active affluent boaters from the Pacific Northwest including British Columbia and Alaska, clear down to Southern California and Baja California, Mexico. They own boats in the 40’ to 90’ range and have the money to spend.

  • Circulation (20,000 subscribers in the PNW): 62,000
  • Average Income: $309,000
  • Net Worth: $4,637,980
  • Took action on a product or service seen in Sea Magazine: 87.4%
  • Own a Boat: 92.4% Boats per Household: 2.8
  • Male Readership: 94.7%
  • On all “Kenmore Air” flights & Terminals
  • Included in Welcome Bags at Major Ports
  • Extra distribution at Seattle Boats Shows
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GEEKWIRE

A media partnership with GeekWire, a fast-growing and broadly followed website that has become a daily news source and events podium for the high-tech industry in the Pacific Northwest and beyond. The dynamic platform will showcase properties, highlight market trends and feature real estate sponsors. A real time voting tool puts consumers in the driver’s seat to select the current “Geek Home of the Week” as more than 1 million unique visitors per month visit the website and 25,000 active subscribers digest the daily newsletter and are presented with the region’s most extraordinary properties.

THE COLLECTION

The Collection is a custom 100-page magazine produced exclusively by Realogics Sotheby's International Realty that is designed for the connoisseurs of life. The magazine features extraordinary properties from sea to sky; lifestyle businesses, fine Sotheby's jewels and editorial articles on the Pacific Northwest. Enjoy touring some of the most extraordinary homes around the Pacific Northwest; Bainbridge Island estates to luxurious Seattle penthouses, Mercer Island view homes and second home retreats in Sitka Alaska. Our collection is unlike any other. 

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425 MAGAZINE

Exclusive. That’s what 425 magazine is. And with that exclusivity comes a market share and readership unlike any other.  No other magazine can reach, inform, entertain, enlighten and influence the way 425 magazine does. 425 has a strong and loyal readership, made up of affluent, influential consumers making 425 a priority market. 

  • Average HHI: $386,372
  • College Education: 96% 
  • Hotel Distribution: 5,060
  • Circulation: 133,020
  • Digital Media: 12,636
  • Median Net Worth: $1,848,344

LEGACY HOMES REPORT

A legacy home is most often an expansive home, large enough to accommodate an extended family and guests, with features reflecting the tastes and ambitions of the owner. Sometimes it is a vacation or second home, but it is always an extraordinary residence that occupies a central place in a person's or family's story. This report explores the idea of a legacy home and compares those found in the San Juan Islands to the most desirable legacy homes that can be found in Long Island, New York, long a restful escape for those living in the five boroughs.

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LUXURY HOME MAGAZINE

Luxury Home Magazine is the leader in the market specific presentation of luxury homes and the luxury lifestyle. The publication is an oversized Coffee Table Magazine featuring beautiful photography of exceptional homes with an easy to read layout. Utilizing the most effective methods of targeted delivery to the wealthiest and most affluent buyers and sellers of luxury real estate, Luxury Home Magazine is devoted to providing the highest quality of homes, goods and services available to readers. Luxury Home Magazine, the definitive publication for luxury real estate.

  • 27,000+ magazines are printed each and every issue. (Luxury Home Magazine is printed 6x a year, bi-monthly).
  • 80,000+ readers each and every issue.
  • 18,000+ magazines are direct mailed to the area’s most influential residents including professional athletes, celebrities, CEO’s, dignitaries, and into targeted households that meet the appropriate criteria.

Sotheby’s International Realty's online distribution of property listings is exclusive to our global brand and we have partnered with top-tiered publications and media channels. This means unparalleled access to worldwide websites everywhere the consumer is online. It’s the added value that our truly global brand offers - at no extra cost - the Sotheby’s International Realty advantage.

At the core of the brand’s strategy are the relationships with pre-eminent media powerhouses in both the print and online arenas including: The New York Times, The Wall Street Journal, The Telegraph Media Group, Google, Architectural Digest, Mansion Global, the Hong Kong Tatler and the Financial Times. These relationships were developed to showcase unique properties from the Sotheby’s International Realty® brand’s 880 offices in 69 countries and territories through unique, media-rich advertising units that offer an immersive experience and position the brand in front of a relevant audience of consumers worldwide. Several relationships feature elements that are exclusive to the Sotheby’s International Realty brand.

To measure results, the brand provides a property report including view and inquiry statistics for each partner site to effectively illustrate the activity a property receives online. The properties are viewed an astounding 265,000,000 times across all of our partner sites annually.

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The Sotheby’s Real Estate website, SIR.com, attracts more consumers to search, view and inquire than any other luxury real estate website. The collaboration between realty and auction leverages our brand’s rich history, heritage and sophistication to enhance market perceptions about the properties we represent. 

In the global markets we serve, this is a powerful differentiator. Millions of viewers immerse themselves in our collection of vibrant, quality property photographs. And all of this is available on multiple devices, languages and currencies.


50

Currency Conversions Updated 4X per Day

17

Translated Languages

22M

Unique Visitors in 2017

60%

Of Unique Visitors From Outside the U.S.

The Asia Desk, exclusively at Realogics Sotheby's International Realty, is a team of independent brokers fluent in foreign languages, customs and logistics when working with international home buyers. Far more than a website, our listings are directly represented abroad with unparalleled exposure both here at home and overseas. When you're targeting a global audience, working with the right team makes all the difference in the world. The Asia Desk operations are directly networked with Beijing Sotheby’s International Realty, which Realogics Sotheby's International Realty referred to the franchise system and helped to establish.

Behind these doors lies a dynamic approach led by RSIR into the Asian marketplace. This is a summary of our ongoing initiatives to emerge with Asia through exclusive relationships, events, collateral, partnerships and marketing.


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WeChat & Custom Publishing Targeted at an Asian Audience

1. First ever all-Mandarin publication “Seattle Luxury Living” magazine

2. Exclusive WeChat real estate portal with AdSage available to over 600 million DAILY users

3. First ever mainland China affiliate Beijing Sotheby’s International Realty and respected network with gateway cities around the world

4. Thought leader on developing trends with Asian home buying and investment in Seattle

5. Development of Asia Services Group retail center at Great Wall Mall

6. Ongoing influence as regional representative with Washington State China Relations Council